Inspiration lies within you. It’s thirsty for juice unlike any apple tree is able to provide. Inside Out creation tells a story of inspiration that’s been hiding right under our noses and of giving some to get some. You do not always need to seek the inspiration because it’s everywhere around us and can reveal itself when you least expect it.

It feels like this somber Scandinavian winter is making us to forget all the colors missed by our soaky eyes. Liisa Kruusmägi’s creation ’To Forget’ is an art not to forget and reminding us the basic thirst for colors.

Our SS2020 editorial is full of life and woolish DNA. Well-balanced strong shades add energy and dynamics to our sweaters – exactly what we desire and love in our daily lives, because spontaneous experience awakens the inspiration. Charming selection of colors in our collection is simply woolishious!