ABOUT WOOLISH

A WOOLISH FAMILY SINCE 1928

Woolish is a uniquely Estonian brand through and through, with a legacy that extends far back through Estonia’s incredible history. The very first knit in Woolish’s historic yarn came from Hilda Valdre around 1920’s. She opened her own atelier in 1928.

FASHION OF FORMER SOVIET UNION

Hilda had a daughter, Daisy, who shared her mother’s love of knitting. Carrying on the tradition as a knitter for UKU - Estonia’s largest knitting cooperative - Daisy helped produce wool sweaters worn throughout the Soviet Union.

SCANDINAVIAN SUCESS

Daisy’s daughter - Külli - quickly learned the craft while sitting at her mother’s feet. The powerful pull of her lifelong connection to wool proved too strong, however, and Külli eventually found herself running a successful business manufacturing sweater for Scandinavian countries, utilizing their national colors and designs.

WOOLISH STEPS INTO THE FUTURE

Külli’s son, Eigo, partnered with his wife, Anna, decided to contribute to the business in 2014. Together, they’ve pointed the brand’s knitting needles straight toward the future. 

In 2015, Anna and Eigo Siimu assumed the management of the company, ushering in a new era of expansion and modernization. Enter the 4th generation of our woolish adventure! Anna and Eigo are proud to assume the Woolish mantel. They are committed to offering beautiful knits that are both practical and comfortable. Natural materials. Eye-catching details. A guilt-free, sustainable footprint. What’s not to love?

When you’ve worked with wool for as long as we have, you acquire a lot more than just goofy Woolish puns. Our knowledge and appreciation of wool runs blood deep; it’s a part of our very DNA. As the fourth generation of Woolish-chosen craftspeople, Eigo and Anna happily accept that the magical “pull of the wool” is stronger than ever. 

Sheep never give the wool they wear a second thought, except to feel warm, cozy and secure. So neither should you. When your attire is Woolish, your mind and spirit can be at peace. All of the normal anxieties about the stuff you normally buy? They can be happily tucked away and forgotten.

Sustainable? Yes. Environmental? Yes. Zero animal cruelty? Yes. 100% natural, renewable, nontoxic and biodegradable? Yes, yes, yes, yes infinity. Will it last? Definitely yes. Will it ever fall out of style? Not a chance.

Will I ever find any other clothing as perfect as my Woolish attire?! How will I live now? I mean, I can’t just wear ALL wool ALL THE TIME can I?! Shhhh….be like the sheep.