

WOOLISH TEAM
Woolish head office is located in Tallinn and production is in Viljandi. Behind our beloved brand is a small team that delivers wool on a daily basis. Scroll down and meet our wool heads!




ANNA
CEO of Woolish and one of the creators of the brand.
"Ever since I was a little girl, I have been interested in all kinds of art and creativity. I graduated with a degree in international relations and also worked in catering for a long time, but I realised that this was not for me. Fortunately, thanks to Eigo's family, I had the opportunity to immerse myself in the world of design, fashion and branding. I am happy that Woolish has become a successful brand with a sustainable footprint, with a design language that stands out from all the others. For me, Woolish is a form of expression, reflecting my understanding, principles and feelings. And we make products for people who have the same lifestyle and attitude as me. A person who wants to make the world better and live in harmony. Enjoys every moment in life, appreciates comfort, has a special place for fun and joy."
If Anna were one of our sweaters, she would be our purple-neon pineapple sweater, which is just as colourful and versatile as Anna herself.




KARIN
Woolish designer.
"It is difficult to summarise myself with written words, as my daily form of expression is mostly very visual. I am primarily motivated by creation. So, in conclusion, you could say that I am a creator: with one foot in the clouds, the other firmly on the ground. While studying fashion design at EKA, I became more and more attracted to knitting. K-N-I-T-S... Ohhhhh, maybe you already understand?! Knitwear intrigues me because of its versatility. Gives the wearer the freedom to think and breathe, to enjoy life in the moment. My journey alongside Estonia's most woolen brand started in 2021. It has been a very colourful and refreshing time: creating reality that is created by someone else after creating my own collections. To make ethical and distinctive clothes for you, REAL people, to wear in everyday moments. In addition to product development, I also work with various prints at Woolish and giving my best to make our website more user-friendly."
If Karin were one of our knits, she would be best characterised by our blue flamingo vest. It is calm, but multifaceted and a bit sassy.




KÜLLI
Our heavy artillery at our Viljandi production.
Always cheerful Külli is responsible for ensuring that the entire production runs like clockwork. She checks that every order goes to work and gets packed.
Külli is the third generation #woolishperson and a great role model to all of us. Our is best characterised by our blankets. Each throw has its own unique sbut they all have the homely feeling to them, always welcoming.



